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Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts

Thursday, 5 January 2017

Hire the Right SEO Company for Your Business

There are a lot of services out there that will claim to offer up an amazing SEO deal, which is a down-right lie. The abundance of lackluster SEO services available on the market today is absolutely stunning, as they seemingly out number respectable services 2 to 1. This only makes the process of filtering out the bad apples that much more important, but it’s also a process that takes a bit of practice in order to perfect. You need to know the traits you should be looking for, as well as other dead giveaways that are related to a great service.

If you hire a great service, they’ll always ensure that your content is optimized, and your backlinks are always kept in check. For example, let’s just say that you’ve opened up a brand new business. You have a great location and a brand new lease on a restaurant, all of which are fine and dandy – except absolutely nobody knows who you are. The competing restaurants have already been spreading rumours about your kitchen, making sure to double-up on their SEO and marketing budgets.

  Not only will people be more likely to go and eat at your competitors, but you might not even get a chance to begin that ascension to the top.
If you don’t want to get beat out quickly, you’re going to need some ethical SEO services on your side. I’ll talk about why you want to make sure they are ethical in the next little segment.

Friday, 30 December 2016

How RankBrain Changes Entity Search

Columnist Kristine Schachinger provides a handy primer on entity search, explaining how it works and how Google is using its RankBrain machine learning system to make it better.

rankbrain-mind-knowledge-schachinger -Panchasara Sunil
Earlier this week, news broke about Google’s RankBrain, a machine learning system that, along with other algorithm factors, helps to determine what the best results will be for a specific query set.
Specifically, RankBrain appears to be related to query processing and refinement, using pattern recognition to take complex and/or ambiguous search queries and connect them to specific topics.
This allows Google to serve better search results to users, especially in the case of the hundreds of millions of search queries per day that the search engine has never seen before.
Not to be taken lightly, Google has said that RankBrain is among the most important of the hundreds of ranking signals the algorithm takes into account.
RankBrain is one of the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked, Corrado said. In the few months it has been deployed, RankBrain has become the third-most important signal contributing to the result of a search query, he said.
(Note: RankBrain is more likely a “query processor” than a true “ranking factor.” It is currently unclear how exactly RankBrain functions as a ranking signal, since those are typically tied to content in some way.)
This is not the only major change to search in recent memory, however. In the past few years, Google has made quite a few important changes to how search works, from algorithm updates to search results page layout. Google has grown and changed into a much different animal than it waspre-Penguin and pre-Panda.
These changes don’t stop at search, either. The company has changed how it is structured. With the new and separate “Alphabet” umbrella, Google is no longer one organism, or even the main one.
Even communication from Google to SEOs and Webmasters has largely gone the way of the dodo. Matt Cutts is no longer the “Google go-to,” and reliable information has become difficult to obtain. So many changes in such a short time. It seems that Google is pushing forward.
Yet, RankBrain is much different from previous changes. RankBrain is an effort to refine the query results of Google’s Knowledge Graph-based entity search. While entity search is not new, the addition of a fully rolled-out machine learning algorithm to these results is only about three months old.
So what is entity search? How does this work with RankBrain? Where is Google going?
To understand the context, we need to go back a few years.


The launch of the Hummingbird algorithm was a radical change. It was the overhaul of the entire way Google processed organic queries. Overnight, search went from finding “strings” (i.e., strings of letters in a search query) to finding “things” (i.e., entities).
Where did Hummingbird come from? The new Hummingbird algorithm was born out of Google’s efforts to incorporate semantic search into its search engine.
This was supposed to be Google’s foray into not only machine learning, but the understanding and processing of natural language (or NLP). No more need for those pesky keywords — Google would just understand what you meant by what you typed in the search box.
Semantic search seeks to improve search accuracy by understanding searcher intent and the contextual meaning of terms as they appear in the searchable dataspace, whether on the Web or within a closed system, to generate more relevant results. Semantic search systems consider various points including context of search, location, intent, variation of words, synonyms, generalized and specialized queries, concept matching and natural language queries to provide relevant search results. Major web search engines like Google and Bing incorporate some elements of semantic search.
Yet we’re two years on, and anyone who uses Google knows the dream of semantic search has not been realized. It’s not that Google meets none of the criteria, but Google falls far short of the full definition.
For instance, it does use databases to define and associate entities. However, a semantic engine would understand how context affects words and then be able to assess and interpret meaning.
Google does not have this understanding. In fact, according to some, Google is simply navigational search — and navigational search is not considered by definition to be semantic in nature.
So while Google can understand known entities and relationships via data definitions, distance and machine learning, it cannot yet understand natural (human) language. It also cannot easily interpret attribute association without additional clarification when those relationships in Google’s repository are weakly correlated or nonexistent. This clarification is often a result of additional user input.
Of course, Google can learn many of these definitions and relationships over time if enough people search for a set of terms. This is where machine learning (RankBrain) comes into the mix. Instead of the user refining query sets, the machine makes a best guess based on the user’s perceived intent.
However, even with RankBrain, Google is not able to interpret meaning as a human would, and that is the Natural Language portion of the semantic definition.
So by definition, Google is NOT a semantic search engine. Then what is it?

The Move From “Strings” to “Things”

[W]e’ve been working on an intelligent model — in geek-speak, a “graph” — that understands real-world entities and their relationships to one another: things, not strings.

Google Official Blog
As mentioned, Google is now very good at surfacing specific data. Need a weather report? Traffic conditions? Restaurant review? Google can provide this information without the need for you to even visit a website, displaying it right on the top of the search results page. Such placements are often based on the Knowledge Graph and are a result of Google’s move from “strings” to “things.”
The move from “strings” to “things” has been great for data-based searches, especially when it places those bits of data in the Knowledge Graph. These bits of data are the ones that typically answer the who, what, where, when, why, and how questions of Google’s self-defined “Micro-Moments.” Google can give users information they may not have even known they wanted at the moment they want it.
However, this push towards entities is not without a downside. While Google has excelled at surfacing straightforward, data-based information, what it hasn’t been doing as well anymore is returning highly relevant answers for complex query sets.
Here, I use “complex queries” to refer simply to queries that do not easily map to an entity, a piece of known data and/or a data attribute — thereby making such queries difficult for Google to “understand.”
As a result, when you search for a set of complex terms, there is a good chance you will get only a few relevant results and not necessarily highly relevant ones. The result is much more a kitchen sink of possibilities than a set of direct answers, but why?

How To Fix Your Website When It Gets Hacked?

It's not uncommon for sites - even large ones with lots of protection - to get hacked. Security is a major problem these days. And if your site gets hacked, it can get damaged in a number of ways. You could lose all your data, or lose its ranking due to malicious activity. So while you can take periodic backups, you cannot prevent someone from hacking into your site. The best and most practical thing to do in such an event is to recover your site as fast as possible so that the effect of the attack is neutralized/minimized.

Here are some tips shared by Google for getting your website back on track after it has been hacked.
Clean up malicious scripts

Hackers can target your site for any number of motives. From taking down your website and deleting its content to simply adding backlinks discreetly, there's a lot that can be done. If you notice suspicious content appearing on your website, delete those unnecessary pages immediately. However, don't just stop there.

Hackers will often insert malicious scripts into your HTML and PHP files. These could automatically be creating rogue backlinks or even new pages. Make sure you check your website's source code and see for any malicious PHP or JavaScript code that could be creating such content.
Maintain your CMS

Websites often get hacked due to vulnerabilities in a CMS that get patched with updates. If you're running an older version, your site is more susceptible to attack. Make sure you keep your CMS updated, and use a strong password for login. If possible, enable two-step verification to secure the login process.
www vs. non-www

www and non-www URLs are not the same. http://www.example.com is not the same as http://example.com - the former refers to a sub-domain 'www', whereas the latter is the root of your site. When checking for malicious content, verify the non-www version of your site as hackers often try to hide content in folders that may be overlooked by the webmaster
Other useful security tips

Avoid using FTP when transferring files to your servers. FTP does not encrypt any traffic, including passwords. Instead, use SFTP, which will encrypt everything, including your password, as a protection against eavesdroppers examining network traffic.
Check the permissions on sensitive files like .htaccess. Your hosting provider may be able to assist you if you need help. The .htaccess file can be used to improve and protect your site, but it can also be used for malicious hacks if they are able to gain access to it.
Be vigilant and look for new and unfamiliar users in your administrative panel and any other place where there may be users that can modify your site.
Got any questions? Feel free to leave a new thread in our discussion forum. You can read the post from Google along with a couple case studies here. Good luck (:

Friday, 23 December 2016

SEO Service Provider

Every year, search engine optimization seems to change in some ways. Here are five helpful tips for you to keep track of how to best optimize your content in 2014:

1) Don’t slack off on your company’s social media presence

Although social media sites like Facebook, Twitter, LinkedIn and Google+ have been around for years now, that doesn’t mean they are irrelevant. If anything, your business needs to have a strong social media strategy now more than ever to help build awareness for your brand and to drive web traffic.
Also, remember people want to share relevant, quality content that relates to your audience’s lives in some way—don’t just create things for the sake of sharing. SEO optimization for your website isn’t just about creating and sharing content—it’s about creating and sharing content that people will care about.

2) Keep your writing natural

In the past, Google may have been more likely to pick up word-for-word keywords. Now, though, with the introduction of Google’s latest search algorithm Hummingbird, natural writing is taking center stage. This ties back to your company having strong content that drives traffic. Instead of focusing on writing around a keyword, make your keywords flow more naturally—if a few words are separating a keyword phrase, that will be OK. Google now recognizes ideas more so than just words, allowing your writing to really shine.

3) Don’t forget about local search optimization

Local content and search engine indexing will not be slowing down this year. More and more, Google is localizing search results to better cater to users’ needs. Look more into Google+ Local to see just how powerful localized results can be. In fact, the more you can use localized long-tail keywords and build out your local listing profiles, the better.

4) Keep your sites responsive

In the past, web and mobile sites largely lived in separate worlds—sites looked and performed completely differently on mobile devices and desktops. Now, though, if a company wants to not only look fresh but be indexed well in search engines, it should create a responsive site that can be viewed on all of today’s modern devices: smartphones, tablets, laptops and desktop computers. This not only creates happier users because they get a consistent, functional website, but it can also increase your search engine visibility and shares on social media.

5) Establish yourself as an expert

Whatever your business’s focus is, you’ll want to come off to your clients as an authoritative voice in your field of expertise. To do this, continue to create content for your blog, but make sure you can provide your viewers with helpful information. When you can provide practical tips for your readers, your website will be more valuable, as will your search engine optimization. Your viewers will begin to trust your voice more on important industry issues, and you can become their one-stop shop for important information.

Monday, 12 December 2016


If you are looking for best seo company in Ahmedabad then your search ends here. www.horizzoninfotech.com/ is a Genuine SEO Company located in Ahmedabad where we do natural seo by ethical way and very basic fundamentals of search experience optimization. DynaSoft is a leading SEO firm in India that provides internet marketing services including SEO, PPC and other internet marketing services. www.horizzoninfotech.com/ offers affordable SEO solutions to make your website rank high on the major search engines.

Our SEO Expert provides best SEO service in Ahmedabad in Gujarat, Mumbai(Bombay) and other all mega cities in India and across the world that make your over all web presence more strong and helps to increase your organic traffic. What is SEO (Search Engine Optimization)? SEO is the process of improving the volume and quality of traffic to a website from search engines through “natural” or “organic” search results for the targeted keywords. Natural SEO may be just a part of an internet marketing strategy but however, a fundamental one. It is the baseline for your online success. With SEO you can increase the number of quality visitors, who are genuinely searching for your service or product.

Read more at: seoserviceproviderr.in

Benefits of Our SEO Services: Increase in website traffic Get Targeted Traffic Increased conversion ratio Increased brand visibility Cost-effective Long term positioning Increased website usability Dominate your competition Reduced acquisition costs Very low cost comparatively any Marketing strategy Search Engine Optimization Process includes: 

Web Analysis and Competitor Analysis Keyword Rankings in SERP Keyword research and Keyword Analysis to categorize the keywords suited to your growing business Keyword targeted on proper landing page Essential and Elementary Home Page Changes On Page Changes in Landing Pages Landing Page Additions leading into product/service areas. 

Expansion of content throughout the website Spelling Correction and proof reading of web contents Optimization of meta and description tags throughout the site Optimization of ALT and TITLE Attributes Optimization of page titles tags Optimization of other HTML attributes that influence rankings (H1-H6) SEO Friendly URL management(URL rewrite if needed) Development of XML and HTML sitemaps Internal Navigation Optimization Robot Management Monthly updates of content within your site to focus on revised keywords. 

Article Writing and Marketing Link exchange with relevant websites within your industry (only used if the website is highly regarded in the clients industry) Directory submission Business Listing Natural Link Building / Link Baiting Social Media Optimization Social Networking Make over all web presence via blog or disqus account